2019 Marketing Summit

Description

Mark your calendars for the 2019 Marketing Summit! This year's summit will be held on Friday, February 22nd from 8:30am - 4:30am at Bermuda Run Country Club.

Five local presenters will facilitate sessions on major online marketing and promotional tools, offering effective and cost-efficient results.
Continental breakfast and lunch are included with your ticket. Participants are encouraged to bring a laptop, notebook and cell phone. Photos of the screen will be allowed.
Ticket purchase cut-off date is February 15th.
Our Agenda
8:30 – 9:00 am Networking Coffee and Continental Breakfast


9:00 - 9:30 am Welcome 

9:30 – 10:30 am Branding In A Digital World with Ja’Net Adams
The cell phone is the new TV! In order for small businesses to succeed going forward, they have to be able to build their brand online. Ja'Net will show you how to use social media to attract new customers and increase your sales. You will learn what social media platforms to be on and how to use them amplify your brand in the digital world.




10:30 – 11:45 am "Is My Website Working, Really?" With Claudia Carter
This seminar covers the importance of creating a purposeful web experience for your web visitors with a focus on user experience and conversion. Topics will include: the 2 critical questions for every website build, 5 industry secrets to maximize conversion, how to keep visitors engaged on your site and how to get them back when they leave. Too often website developers and business owners focus on the aesthetics of their site rather than the conversion metrics. Attendees will learn why this is a fatal flaw and how they can overcome it.


11:45AM – 12:30 pm (Lunch) "Yes, And Your Audience" with our keynote speaker Jen Brown
Conferences tend to be the same: we get excited, we have ideas and then we run out of steam. How can you use the things you've learned and will learn today to work for you and your audience? Join us for this lunch keynote to learn how to use the improv principle of Yes, And to make your ideas real.

12:45 – 2:15 PM "Email Marketing" with Aaron Wesley Means

Are you using email marketing to the fullest extent? Learn best practices for email marketing. Tools and resources, such as Constant Contact will be explained by a certified trainer. Discover ways to collect and store contact information to a growing number of existing and potential customers. The presentation will include ways to engage customers. Participants will have discounts available to them after this program.

2:15 – 2:30 pm Break

2:30 – 3:30 pm "Communicating Trust with Your Website" with Ray Mitchell
Having a strong social media presence is important, but when your latest viral post drives them to your website, will your business be seen as credible? With a little planning, you can create and leverage trust signals on your website to gain the confidence of your site visitors. Participants will learn how to do a "trust audit" of their website and leave with an actionable plan to improve the trustworthiness of their website.

3:30 – 4:30 pm "How to Get Customer Reviews that Make your Business Shine" with Taryn Jerez
Despite some of the strongest marketing tactics, social media strategies and PR efforts available, business owners often find that good old fashioned reviews are still one of the main drivers behind customer loyalty. Sounds easier said than done? Learn how to create a flawless customer experience that encourages the kind of reviews most customers dream of!


4:30 - 5:30 pm Cash Bar Networking and "Business After Hours"
*In the case of postponement due to inclement weather, a new date will be announced!